Fundamental beliefs
Cosmetics can make individuals look better. In particular, in Singapore, we have taken a keen interest in Korean makeup Singapore products due to a variety of reasons. Many of which can be traced to how Korean beauty culture is like as well as similar Asian values that are upheld.
Yet in traditional Korean culture, makeup was extensively defined as care not just for exterior purposes but likewise internally. Koreans formerly believed that an attractive look might impact ones psyche. Therefore men and women paid consideration to how they appeared, producing a special culture in aesthetics and accessories.
Origin of views on cosmetics
Many individuals assume the current makeup is distinct from that of the past. But it’s not that different in terms of constituents and order, particularly its pursuit for beauty. In Korea, women used makeup to look healthier. In old times, they created facial scrubs, beauty lotions, face creams and oils, along with colored powders, rouge and eyebrow ink.
Links to culture
Individuals utilized all-natural dyes to depict photos on their bodies to visualize divine beings and drive off tragedy. Ever since, interaction among societies has stimulated the swap of makeup products, approaches and cosmetics production technology, developing a variety of cosmetics cultures and items worldwide.
Conforming to pop culture
The South Korean obsession with looks is inseparably linked with the nationwide enthrallment with celeb (it is far more excessive here than in Japan or in Europe, for example). South Koreans desire to look like their favorite stars.
For numerous fashion brand names, such as Seoul eyeglasses label Mild Monster, success comes just after their items are seen on famous people. South Koreans look for to emulate their superstars’ unblemished faces through cosmetic items (or surgical procedure) and appealing stars are described as wanpan celebrities– which about translates to “sellouts”– because of their capability to single-handedly drive brand sales.
“K-beauty,” as the market is referred to as, is valued at 12.4 bn euros ($ 15.2 bn) and owes a lot of its success to K-pop and Korean Hallyu Wave, a term for Korean popular culture.
Confirming as an intrinsic value
Yet the South Korean search of beauty has to do with greater than mimicking stars. South Koreans’ innate collectivism is an underlying factor. There is an extensively approved social requirement in regards to charm. South Koreans will decide to alter themselves such as via surgical treatment, which we call secondary contro, in order to conform with their setting.
Commentators advocate that the wish to conform can be traced back to the country’s chequered past. Korean society is marked by a strong trend-seeking behaviour, which is quite typical of colonized individuals.
In no more than a century South Korea has experienced Japanese colonialism, from 1910 to 1945, and United States military occupation following the Second World War. As the country moved through rapid modernisation and industrialisation, it looked towards western beliefs. This was succeeded by large political changes, going from military control to democracy in the 1980s and 1990s.